Splash Social Visual Identity

Splash has a new look with the same flavor. To highlight the brand’s major shift in brand positioning, packaging and audience profile, my team was tasked to strategize a social campaign launch along with new social brand guidelines to establish brand presence and new brand tone of voice. Expanding into the ever changing world of social media, the social identity leans heavily into reactive graphic treatments, unique framing conventions, stickers, and templatized type styles.

Role: Brand Design Lead

Agency: Game Seven Marketing