Maybelline Y2K Party

Maybelline New York celebrated 110 years by transporting Manhattan back to the Y2K era. Briefed with creative freedom, we built a content-rich world of nostalgic beauty moments, an immersive projection-mapped arcade, floor to ceiling custom graphics, and content opportunities at every corner.

Role: Senior Art Director & Designer

Agency: Wasserman

 

Maybelline New York Cab Photo Moment

Product Skyline and Life-Size Factices

270° Immersive Projection Video, Custom Dimensional Signage, & Vinyl Graphics

270° Projection Map: Event Branding

270° Projection Map: Y2K / Maybelline Archival

270° Projection Map: Vintage Logo DVD Bounce

270° Projection Map: Y2K & Hero Product Highlights

270° Projection Map: Y2K Interface Showcasing Archival

270° Projection Map: Y2K Interface Showcasing Archival

Custom Acrylic-Backed Neon Signage & Custom Wall-to-Wall Bead Divider

Branded Outdoor Banner Signage

Makeover Station - Take Quiz To Choose Your Y2K Aesthetic

Merch Counter - Custom BA Uniforms and Merch Graphics

Y2K Bedroom Dreamscape - Custom Headboard, Background Graphics & Immersive Props

Y2K Bedroom Dreamscape Photo Output

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