Splash Social Visual Identity

Splash has a new look with the same flavor. To highlight the brand’s major shift in brand positioning, packaging and audience profile, my team was tasked to strategize a campaign launch along with the development of new social brand guidelines to appeal to the new core audience and brand tone of voice. Expanding into the ever changing world of social media, the social identity leans heavily into reactive graphic treatments, doodles, stickers, and type styles at-the-ready.

Role: Brand Design Lead

Agency: Game Seven Marketing