HBOMax Campaigns
In collaboration with the HBO Max Growth Marketing team, I developed a series of omnichannel campaigns supporting major content releases. I designed scalable conceptual systems for tentpole moments and applied measurable design strategies to optimize on-platform user experience. Each campaign balanced creative expression with growth-driven performance.
Role: Design / Art Direction / UI Design / Wireframing / Illustration
Awards: Webby - Best Visual Design, Webby - Best Streaming Service, Webby - Best User Experience, #1 Halloween Streamer, #1 HBOMax King of Halloween
Creatively lead the Halloween Campaign 2022 on the HBOMax Platform. The project flooded the platform with custom-made atmospheric details of a haunted house.
Series of Lifecycle Marketing assets highlighting specialty campaigns and new features on the HBOMax platform.
The platform design systems are cinematic and expressive, fully inspired by the opening sequence of movies and shows.