HBOMax Campaigns
Created a series of Omni-Channel Marketing Campaigns with HBOMax Growth Marketing team. Delivered conceptual design systems for tentpole campaigns on the HBOMax platform, crafted measurable design strategies to optimize user experience, and strategized ways to promote content releases on the platform.
Role: Design / Art Direction / UI Design / Wireframing / Illustration
Awards: Webby - Best Visual Design, Webby - Best Streaming Service, Webby - Best User Experience, #1 Halloween Streamer, #1 HBOMax King of Halloween
Creatively lead the Halloween Campaign 2022 on the HBOMax Platform. The project flooded the platform with custom-made atmospheric details of a haunted house.
Series of Lifecycle Marketing assets highlighting specialty campaigns and new features on the HBOMax platform.
The platform design systems are cinematic and expressive, fully inspired by the opening sequence of movies and shows.