Sephora + Kohl’s: Beauty Corner

Sephora + Kohl’s activated across eight universities during greek life rush week, positioning the brand as a convenient beauty destination for campus life. Beauty Corner brought the new dual branding to life through touch-ups, giveaways, recruitment news bulletin’s, organic content opportunities and creator-driven content moments. The pop-up sparked Rushtok buzz and lines that stretched across campus quads.

Role: Senior Designer and Consumer Journey Strategy

Agency: Wasserman

Press: The Source, Influencer