Club Stripes
Footlocker celebrates 50 years of athletic excellence and style alongside the trifecta, Nike, Converse and Jordan. The identity of the event draws inspiration from the past, present and future of the Footlocker’s heritage and Miami’s vibrant cultural roots. My role was to lead creative, oversee experiential builds, streamline floor-planning, and execute partnered programming activations.
Role: Art Direction & Experiential Design
Designed the FootLocker 50 Museum commemorating the past, present and future of the brand & showcasing the newest 2024 capsule collection.